Giampaolo Vimercati, born in Milan in 1958, emerged in 1984 within the realm of Italian fashion publishing, marking the genesis of his career as a photographer and director.
Operating between the vibrant cities of Paris and Milan, Vimercati honed his craft in sports, equestrian, and advertising photography, cultivating collaborations with numerous esteemed French and global publications.
Renowned for his adeptness in capturing movement and imbuing his subjects with vivacity, Vimercati's work bears witness to a distinctive perspective that unveils unconventional details and explores unique vantage points.
His artistry lies in deftly balancing light and shadow, creating compelling portrayals that exude both strength and beauty, particularly in the realm of action and athleticism.
One of his initial breakthroughs manifested in a captivating reportage featuring tennis luminaries Rafael Nadal and Roger Federer during the Roland Garros stage. This milestone was followed by capturing other elite athletes such as Sébastien Chabal, Camille Lacourt, and Andy Roddick for prominent advertising campaigns.
Vimercati's photographic editorials graced the pages of prestigious publications like Vanity Fair, Sport & Style, and L’Uomo Vogue, highlighting icons of sports including Zlatan Ibrahimović, Nicolas Anelka, Morgan Parra, Vincent Clerc, Byron Kelleher, Mauro and Mirco Bergamasco, among others.
Beyond athletic pursuits, Vimercati's passion for horse photography blossomed after nurturing a deep connection with a thoroughbred and engaging closely with equestrianism for thirteen years. His evocative work for the Palio di Siena garnered widespread acclaim in Italy and France between 2000 and 2002.
He became the creative force behind numerous advertising campaigns for entities such as "France Galop," contributing to the esteemed French fashion house Hermès for their equestrian-themed book and collaborating with Longines for their horse racing campaigns held in renowned racecourses worldwide.
In 2010, Vimercati embarked on a significant project commissioned by the Association of Jockeys, focusing on an exposition titled "Les Sportifs de l’Extrême," dedicated entirely to the world of horse racing. This endeavor depicted the intense and perilous nature of a jockey's profession, receiving accolades and leading to monumental exhibitions in prestigious venues like the Chantilly racetrack.
Transitioning into videography in 2016, Vimercati integrated video seamlessly into his creative vision. This venture gained traction with the production of his inaugural video, featured in the Italian Rolling Stone magazine and web platform.
Since then, he has skillfully produced videos and photographs showcasing top-tier athletes across various sports, including collaborations with Rolling Stone Italia, documenting personalities like Nicolò Caimi, a Pro Wakeboarder, and the Pro Recco Waterpolo 1913 team. Additionally, he chronicled the Cinelli Fixed Team at the RED HOOK in NY.
From 2018 through 2019, Vimercati directed and produced a series of six videos for EEM, presenting captivating content for events like the Riders Masters Cup, Longines Speed Challenge, Asian Arabian Horse Show, and Mondial du Cheval de Paris for The Longines Masters Season V. These videos served as trailers for the forthcoming seasons and were exhibited along with still images in Lausanne in June 2019.
His creative journey continued in 2020, capturing extraordinary Italian women athletes destined for Tokyo 2020 in both photographs and videos, celebrating their achievements.
In 2022, Vimercati ventured into fine art black-and-white photography, immortalizing bulls in Spain for Lamborghini, showcasing the raw essence and power of these creatures.
His latest endeavors in 2023 at the Saut Hermès involved capturing the Partner riders, artisans, and the entire Hermès Equestrian Team for Hermès Sellier, exhibiting an unparalleled dedication to visual storytelling within the equestrian world.
Beyond his commercial successes, Vimercati is passionately developing a project titled "The Race," an ode to the captivating universe of horse racing, further cementing his legacy as an artist dedicated to immortalizing the beauty and dynamism of sports and equestrianism.
MAGAZINES
ITALIAN PUBLICATIONS :
Vogue Bellezza, Donna, Mondo Uomo, Io Donna, Zoom, Grazia, Cosmopolitan, Amica, Max, A Magazine, Sportweek, Glamour, L’uomo Vogue, Vanity Fair, How to Spend It, Rolling Stone
FRENCH PUBLICATIONS :
Marie-Claire, Marie-Claire Bis, Elle, Glamour, Joyce, Lui, L’officiel, Optimum, Photo, Vsd, Capital, Wad, Figaro, L’equipe Feminine, L’equipe Magazine, Sport & Style, Sport, Gala, Grazia, Paris Match, Citizen K
INTERNATIONAL PUBLICATIONS :
Not Only Sport (AUS), More (US), Icôn (CH), Equestrio (CH) Vanity Fair (SPA), GQ(DE), GQ(RU), Marie-Claire (RU), Le Pan (HK)
COMMERCIAL PUBLICATIONS:
Blue Horse Longines (CH) Richard Mille (CH)
ADVERTISING & CATALOGUES
Hermès Saut Hermès Paris 2023
Lamborghini Bulls Spain 2022
EEM Longines World Tour Saison V films and print 2019 -2020
Longines 2019 : Print campaign
Paul & Shark : Winter 2016/17 print campaign and catalogues
Longines 2015/16/17/2018 : Print & billboard campaign
Hermès Equitation 2015 : Saut Hermès Print & Web
FFT 2015 : Open de B
Longines 2015/16/17/2018 : Print & billboard campaign
Hermès Equitation 2015 : Saut Hermès Print & Web
FFT 2015 : Open de B
ercy Paribas Print Web Billboard campaign
Clarins Men Spa 2015 : (talent Camille Lacourt) PR & Web
Shock Absorber 2015 : Print Web
Longines 2014/15 : Booklet for the launch of The Moon Phase watch
Shock Absorber: 2014 print campaign and catalogues
Hermès : 2013 Equitation Brochure
France Galop: 2013 print and billboard campaign
“48 Hrs de l’Obstacle”
“Prix du Qatar Arc de Triomphe”
“Prix de Diane Longines”
“Prix du Jockey Club”
2013/2014“Les Dimanches au Galop”
2012 print and billboard campaign
“À couper le souffle - Week End de l’Obstacle”
“Décrocher les Étoiles - Qatar Prix de l’Arc de Triomphe”,
“Au Courses Citoyens - Juddmonte Grand Prix de Paris”
“Triompher en beauté - Prix de Diane Longines”
“Vaincre avec Panache Prix du Jockey Club”
“Affrontement au Sommet Grand-Steeple Chase de Paris”
2012/2013“Sous Haute Tension - Les Dimanches au Galop”
Clarins Men: 2011/2014 print campaign (featuring Camille Lacourt)
Go Sport: 2010 / 2011 / 2012 print campaign and catalogues
Shock Absorber: 2012/2013 print campaign and catalogues
Vw Scirocco: 2011/2012“Kingdom of Night” print & billboard internet Iphone, Ipad ad China
Lacoste Parfums: 2010/2011 “Challenge” print campaign PLV (featuring Andy Roddick)
Caron Parfums -Poudre Libre : 2010/2013 print campaign PLV (featuring Luisa Ranieri)
Caron Parfums: 2010/2013 print campaign (featuring Luisa Ranieri)
Li Ning: 2010 print & billboard campaign (featuring Li Dan, Baron Davis, Yelena Isinbayeva ), China
Li Ning: 2009 print & billboard campaign 24 HRS, China
Seat: 2008 print & billboard campaign (featuring Sebastien Chabal)
Caron Parfums: “Pour un Homme” 2008 print & billboard campaign (featuring Sebastien Chabal)
Crust: 2007 print campaign and catalogues
Canterbury: 2007 print campaign catalogues POS display (featuring Mauro & Mirco Bergamasco)
Dim: 2007 packaging and POS display (featuring Antoine Auriol)
Io Si Di Scavia: 2007 print campaign and catalogues
Canal+: 2006 “Hippisme” print campaign
Calzedonia: 2006 man print campaign and catalogues
Prisma Presse : 2002-2003 print campaign
France Galop Et Cheval Français: 2002 “C’est déjà une victoire d’être au départ” leaflet and Billboard
Clarins Men Spa 2015 : (talent Camille Lacourt) PR & Web
Shock Absorber 2015 : Print Web
Longines 2014/15 : Booklet for the launch of The Moon Phase watch
Shock Absorber: 2014 print campaign and catalogues
Hermès : 2013 Equitation Brochure
France Galop: 2013 print and billboard campaign
“48 Hrs de l’Obstacle”
“Prix du Qatar Arc de Triomphe”
“Prix de Diane Longines”
“Prix du Jockey Club”
2013/2014“Les Dimanches au Galop”
2012 print and billboard campaign
“À couper le souffle - Week End de l’Obstacle”
“Décrocher les Étoiles - Qatar Prix de l’Arc de Triomphe”,
“Au Courses Citoyens - Juddmonte Grand Prix de Paris”
“Triompher en beauté - Prix de Diane Longines”
“Vaincre avec Panache Prix du Jockey Club”
“Affrontement au Sommet Grand-Steeple Chase de Paris”
2012/2013“Sous Haute Tension - Les Dimanches au Galop”
Clarins Men: 2011/2014 print campaign (featuring Camille Lacourt)
Go Sport: 2010 / 2011 / 2012 print campaign and catalogues
Shock Absorber: 2012/2013 print campaign and catalogues
Vw Scirocco: 2011/2012“Kingdom of Night” print & billboard internet Iphone, Ipad ad China
Lacoste Parfums: 2010/2011 “Challenge” print campaign PLV (featuring Andy Roddick)
Caron Parfums -Poudre Libre : 2010/2013 print campaign PLV (featuring Luisa Ranieri)
Caron Parfums: 2010/2013 print campaign (featuring Luisa Ranieri)
Li Ning: 2010 print & billboard campaign (featuring Li Dan, Baron Davis, Yelena Isinbayeva ), China
Li Ning: 2009 print & billboard campaign 24 HRS, China
Seat: 2008 print & billboard campaign (featuring Sebastien Chabal)
Caron Parfums: “Pour un Homme” 2008 print & billboard campaign (featuring Sebastien Chabal)
Crust: 2007 print campaign and catalogues
Canterbury: 2007 print campaign catalogues POS display (featuring Mauro & Mirco Bergamasco)
Dim: 2007 packaging and POS display (featuring Antoine Auriol)
Io Si Di Scavia: 2007 print campaign and catalogues
Canal+: 2006 “Hippisme” print campaign
Calzedonia: 2006 man print campaign and catalogues
Prisma Presse : 2002-2003 print campaign
France Galop Et Cheval Français: 2002 “C’est déjà une victoire d’être au départ” leaflet and Billboard
EXHIBITIONS
"Cavalli" Lausanne EEM Longines World Tour, June 2019
“Auteuil, le temple de l’obstacle”, large format, AUTEUIL racetrack, 19 May today
“Les sportifs de l’extrême”, large format,
"Chantilly racetrack", 1 Jun -30 Sep 2012
“Les sportifs de l’extrême”, DEAUVILLE, Aug 2010
“Palio di Siena”, France Polo Open, CHANTILLY, Jun 2002
“Palio di Siena”, Salon de la photo et de l’image, BOURG en BRESSE, Apr 2002
“Les sportifs de l’extrême”, large format,
"Chantilly racetrack", 1 Jun -30 Sep 2012
“Les sportifs de l’extrême”, DEAUVILLE, Aug 2010
“Palio di Siena”, France Polo Open, CHANTILLY, Jun 2002
“Palio di Siena”, Salon de la photo et de l’image, BOURG en BRESSE, Apr 2002
“Palio di Siena”, PARIS Porte de Versailles MIT, March 2002
“Palio di Siena”, Veterinary Clinic of MAISON ALFORT, Jun 2001
“Palio”, Cortile del Podestà, Palazzo Berlinghieri, SIENA, Aug - Sep 2000
“Le lien”, Le Studio, PARIS, 1999
“Mise à nu”, Passage IMAGINOIR, PARIS, 1999
“Le Silence des Galops”, Passage IMAGINOIR, PARIS, 1998
“Palio di Siena”, Veterinary Clinic of MAISON ALFORT, Jun 2001
“Palio”, Cortile del Podestà, Palazzo Berlinghieri, SIENA, Aug - Sep 2000
“Le lien”, Le Studio, PARIS, 1999
“Mise à nu”, Passage IMAGINOIR, PARIS, 1999
“Le Silence des Galops”, Passage IMAGINOIR, PARIS, 1998
“10 ans Imaginoir”, Passage IMAGINOIR, PARIS, 1995
“Nu”, Ecole d’Art de Paris, PARIS, 1993
“Nu”, Ecole d’Art de Paris, PARIS, 1993
ATHLETES & CELEBRITIES
Adolfo Cambiaso polo player - Adriano Giannini Actor - Adrien Gallo BB Brune Musicians -Aimée Fuller snowboarder - Aisha Maiga actress - Alain de Chitray jockey - Alain Dominique Gallizia architect tag collector - Alessandro Gassman actor - Alexis Mercurol jockey - Ambra Angiolini actress - Amandine Henry soccer player - Ana Girardot actress - Ana Ivanovic tennis player - Andy Murray tennis player - Andy Roddick tennis player - Anthony Crastus jockey -Antoine Auriol kitesurf - Armel le Cléac’h sailor – Asia Lanzi Skateboarder-Astier Nicolas horseman - Audrey Dana actress -Baron Davis basketball player - Basa Stevulova snowboarder - BB Brunes musicians - Beatrice Rosen actress - Benoît Gicquel jockey - Bérald Crambes jockey - Bernard Stamm sailor - Bixente Lizarazu ex soccer player now tele consultant - Boris Chameraud jockey - Byron Kelleher rugby player - Camille Lacourt swimmer - Cédric Hymans rugby player - Chanelle Sladics snowboarder - Cheryl Maas snowboarder - Chiara Muti actress - Christophe Negrel taekwondo - Christophe Pieux jockey - Christophe Pinna karaté -Christophe Soumillon jockey - Christophe-Patrice Lemaire jockey - Claudio Santamaria actor - Clement Poitrenaud rugby player - Corinne Franco soccer player - Corto Moltedo bag stylist - Cyrille Gombeau jockey - Dan Nielson horseman - David Beckham soccer player - David Cottin jockey - David Fray pianist – Deborah Vivarelli Lone Table Tennis player- Dominique Bœuf jockey – Eddy Clerté BMX - Elodie Navarre actress - Elodie Thomis soccer player - Éléonoire Lambilliotte horseman - Emmanuelle Edon tennis player – Erika Piancastelli Softball player-Ernest Gulbis tennis player - Erwan Chazelle jockey - Fabien Lefebvre jockey - Félix Hemmen BB Brune musicians - Fernanda Ameeuw horseman - Fernando Alonso F1 & Rally-raid driver - Florent Manaudou swimmer - Francesco Renga singer- François Pamart jockey - François-Xavier Bertras jockey - Fred & Farid Fréderic Raillard et Farid Mokart - Gael Monfils tennis player - Gérald Mosse jockey – Giulia Rulli Basketball player - Giovanbattista Venditti rugby player- Gregorio Paltrinieri swimmer - Guerlain Chicherit driver in Rally-raid - Jelena Jankovic tennis player - Helmut Fritz singer - Ioritz Mendizabal jockey - Jacques Ricou jockey - Jamie Anderson snowboarder - Jean Marc Thiercelin sailor - Jean-Bernard Eyquem jockey - Jérôme Tisne jockey - Jérôme Zuliani jockey - Yoann Huget rugby player - José Maria Manzanares bullfighter - Juan Carlos Ferrero tennis player -Juan Martín Hernández rugby player - Julien Baer singer - Kari Opsa snowboarder - Karim Rèveillé BB Brune musicians - Katie Ormerod snowboarder - Katty Besnard Les Plastiscines musicians - Kevin Staut horseman -Kim Rossi Stewart actor - Kjersti Bouaas snowboarder - Laure Boulleau soccer player - Laure de Clermont Tonnere actress - Leonardo Fioravanti surfer - Les Plastiscines musicians – Letizia Paternoster cyclist- Li Dan Badminton - Lino Khris Capouera - Lionel Boksic rugby player - Louis-Marie Castelbajac stylist - Louisa Nécib soccer player - Louise Basilien Les Plastiscines musicians - Luisa Ranieri actress - Luke McLean rugby player - Manuel Locatelli football player - Marat Safin tennis player - Maria Sharapova tennis player - Marie Christine Duroy de Laurie horsewoman - Marine Neuilly Les Plastiscines musicians - Mauro Bergamasco rugby player - Maxime Guyon jockey - Maxime Medard rugby player - Michele Riondino actor - Mirco Bergamasco rugby player - Monica Bellucci actress - Morgan Parra rugby player - Morgan Regairaz jockey - Mylene Jampanoi actress - Nathalie Gonfond reçoneador - Nicolai Davydenko tennis player - Nicolas Anelka soccer player - Nicolò Caimi Wakeboarder – Nyjah Houston Skateboarder - Novak Djokovic tennis player - Olivier Peslier jockey - Pablo McDonough polo player - Pascal Elbe actor & director - Paul Henry Matthieu tennis player – Pedro Scooby Big Wawe Surfer- Philip Carberry jockey - Pierre Yves Cousteau diver & oceanographer - Pilar Cordon Muro horsewoman - Pro Recco Waterpolo Team - Rafael Nadal tennis player - Raja Shadia Alem visual artists - Randy De Puniet Moto GP pilot - Remy Noel rugby player - Robin Soderling tennis player - Roger Federer tennis player - Sarah Bouhaddi soccer player - Scott Brash horseman - Sebastien Chabal rugby player - Selena Gomez actress & singer - Serena Williams tennis player - Serge Betzen rugby player - Sergio Parisse rugby player - Simon Delestre horseman - Sophie Marceau actress - Taig Khris aggressive inline skating - Thierry Thulliez jockey - Thimothée Anciaume horseman - Thomas Dutronc singer - Thomas Huet jockey - Tomer Sisley actor - Torah Bright snowboarder - Tristan Normand jockey - Valentino Rossi Moto GP pilot - Venus Williams tennis player - Vincent Clerc rugby player - William Mongil jockey - Xavier Hondier jockey - Yelena Isimbayeva Olympian pole vaulter - Yoann Huget rugby player - Zazie Tavitian Les Plastiscines musicians -Zlatan Ibrahimović soccer player -Zoe Felix actress.