GIAMPAOLO VIMERCATI — Photographer & Director

Blends sports, equestrian, and fashion photography with art and storytelling. Born in Milan (1958), he has captured tennis legends like Rafael Nadal, Roger Federer, Andy Murray, Novak Djokovic, prestigious equestrian events like Palio di Siena and Saut Hermès, and campaigns for Hermès and Longines.

Recent projects include EA7 FW 25/26, featuring Sofia Goggia, Olympic Champion, and the Official ITALIA TEAM for Milano-Cortina 2026; 
his ongoing project The Race, celebrating horse racing; and fine art photography capturing the power and essence of bulls for Lamborghini.

Combining photography and video, Vimercati captures energy, movement, and emotion, producing content for Vanity Fair, Rolling Stone Italia, and global sports events. His work fuses athleticism, elegance, and innovation, continually redefining how athletes and sports are seen.


MAGAZINES & ADV

L’Uomo Vogue | Vanity Fair | Rolling Stone | Marie-Claire | Elle | L’Officiel | GQ
EA7 FW 25/26 with Sofia Goggia | Hermès | Longines | Lacoste Challenge (perfume) with Andy Roddick | Caron Pour un Homme (perfume) with Sebastien Chabal | Clarins Men with Camille Lacourt.


ATHLETES, CELEBRITIES & EXHIBITIONS

Rafael Nadal | Roger Federer | Novak Djokovic | Serena Williams | Andy Murray | Sofia Goggia | David Beckham | Maria Sharapova | Andy Roddick | Sebastien Chabal | Monica Bellucci | Selena Gomez | Sophie Marceau | Zlatan Ibrahimović
Cavalli (Lausanne 2019) | Auteuil 2019 | Les sportifs de l’extrême 2010–2012 | Palio di Siena 2000–2002 | Mostre d’arte a Parigi 1993–1999









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