Born in Milan in 1958, photographer & director Giampaolo Vimercati first came to light in 1984 while working on Italian fashion publishing.

Based in between Paris and Milan, he specialized in sports, equestrian and advertising photography, collaborating with numerous French and global publications.

A sports fan and lover of speed, Giampaolo built his talent capturing moving subjects

His perspective often captures unusual details while exploring unexpected points of view.

Gifted with a peculiar sensitivity in balancing light and shadow, he knows how to glamorously depicts the strength and beauty of an action.

The first remarkable showcase of his ability appeared on a reportage on the stage of Roland Garros, with tennis superstars Nadal and Federer

He subsequently photographed numerous world-class athletes, such as Sébastien Chabal, Camille Lacourt, and Andy Roddick, for  advertising campaigns.

He drafted photo editorials for prestigious magazines, such as   Vanity Fair, Sport & style, or L’Uomo Vogue, photographing Zlatan Ibrahimović, Nicolas Anelka, Morgan ParraVincent ClercByron Kelleher, Mauro e Mirco Bergamasco to name just a few.

Horse photography is also one of his favorite subjects, he developed this sensibility after acquiring a thoroughbred and been closely involved for thirteen years.

His work for the Palio di Siena has seen widespread exposure in Italy and France between 2000 and 2002.

He is the author of numerous advertising campaigns for France galop, (a French group organizing national flat race and obstacle), has contributed to the French fashion house Hermès to their book of riding and Longines for their campaigns related to the world of horse racing, taking place in the most prestigious racecourses as The Kentucky Derby & Oaks at Churchill Downs, The Royal Ascot at Ascot , Prix de Diane at Chantilly  or The Queen Elizabeth Stakes at Randwick where Longines is the main sponsor.

In 2010 he is hired by the Association of Jockeys for an important reportage for the exposition “Les Sportifs de l’Extrême”, entirely dedicated to the world of horse racing. 

On this project, Giampaolo Vimercati illustrated the intense and dangerous job of the jockey.

Following the great success of the Deauville expo, eight of these images are selected for a monumental exposition in front of the tribunes of the Chantilly racetrack, installed during the Prix du Jockey Club and the Diane Longines in June 2012.

Giampaolo Vimercati images are still exposed at “Hippodrome Auteuil, le Temple de obstacle”, since  May 2013. 

In 2016 after of a photo shoot with the Australian rugby player Luke Mclean, he had the idea to integrate video in his vision.

So, he produced his first video, later published on Italian Rolling Stone magazine and web.

Since then videos and photos has been produced with the coolest athletes  in different sports, as Nicolò Caimi Pro Wakeboarder and The Pro Recco Waterpolo 1913 

currently posted at Rolling Stone Italia or he also followed the Cinelli Fixed Team at The Red Hook in NY .

Since December 2018 and during 2019 he directed & produced a series of 6 videos : Riders Masters Cup , Longines Speed Challenge , Longines Master Power , Asian Arabian Horse Show , Mondial du Cheval de Paris for The Longines Masters season V for EEM  who managed the events. 
The videos has been presented at the end of the year as trailers for  the upcoming season.

He also shot a series of still pictures, during the events that has been exhibited in Lausanne in June 2019.


Vogue Bellezza, Donna, Mondo Uomo, Io Donna, Zoom, Grazia, Cosmopolitan, Amica, Max, A Magazine, Sportweek, Glamour, L’uomo Vogue, Vanity Fair, How to Spend It, Rolling Stone

Marie-Claire, Marie-Claire Bis, Elle, Glamour, Joyce, Lui, L’officiel, Optimum, Photo, Vsd, Capital, Wad, Figaro, L’equipe Feminine, L’equipe Magazine, Sport & Style, Sport, Gala, Grazia, Paris Match, Citizen K 

Not Only Sport (AUS), More (US), Icôn (CH), Equestrio (CH) Vanity Fair (SPA), GQ(DE), GQ(RU), Marie-Claire (RU),  Le Pan (HK)

Blue Horse Longines (CH) Richard Mille (CH)


EEM Longines World Tour Saison V films and print 2019 -2020
Longines 2019 : Print campaign
Paul & Shark : Winter 2016/17 print campaign and catalogues
Longines 2015/16/17/2018 : Print & billboard campaign
Hermès Equitation 2015 : Saut Hermès Print & Web
FFT 2015 : Open de Bercy Paribas Print Web Billboard campaign
Clarins Men Spa 2015 : (talent Camille Lacourt) PR & Web
Shock Absorber 2015 : Print Web
Longines 2014/15 : Booklet for the launch of The Moon Phase watch
Shock Absorber: 2014 print campaign and catalogues
Hermès : 2013 Equitation Brochure
France Galop: 2013 print and billboard campaign
“48 Hrs de l’Obstacle”
“Prix du Qatar Arc de Triomphe”
“Prix de Diane Longines”
“Prix du Jockey Club”
2013/2014“Les Dimanches au Galop”
2012 print and billboard campaign
“À couper le souffle - Week End de l’Obstacle”
“Décrocher les Étoiles - Qatar Prix de l’Arc de Triomphe”,
“Au Courses Citoyens - Juddmonte Grand Prix de Paris”
“Triompher en beauté - Prix de Diane Longines”
“Vaincre avec Panache Prix du Jockey Club”
“Affrontement au Sommet Grand-Steeple Chase de Paris”
2012/2013“Sous Haute Tension - Les Dimanches au Galop”
Clarins Men: 2011/2014 print campaign (featuring Camille Lacourt)
Go Sport: 2010 / 2011 / 2012 print campaign and catalogues
Shock Absorber: 2012/2013 print campaign and catalogues
Vw Scirocco: 2011/2012“Kingdom of Night” print & billboard internet Iphone, Ipad ad China
Lacoste Parfums: 2010/2011 “Challenge” print campaign PLV (featuring Andy Roddick)
Caron Parfums -Poudre Libre : 2010/2013 print campaign PLV (featuring Luisa Ranieri)
Caron Parfums: 2010/2013 print campaign (featuring Luisa Ranieri)
Li Ning: 2010 print & billboard campaign (featuring Li Dan,Baron Davis,Yelena Isinbayeva), China
Li Ning: 2009 print & billboard campaign 24 HRS, China
Seat: 2008 print & billboard campaign (featuring Sebastien Chabal)
Caron Parfums: “Pour un Homme” 2008 print & billboard campaign (featuring Sebastien Chabal)
Crust: 2007 print campaign and catalogues
Canterbury: 2007 print campaign catalogues POS display(featuring Mauro & Mirco Bergamasco)
Dim: 2007 packaging and POS display (featuring Antoine Auriol)
Io Si Di Scavia: 2007 print campaign and catalogues
Canal+: 2006 “Hippisme” print campaign
Calzedonia: 2006 man print campaign and catalogues
Prisma Presse : 2002-2003 print campaign
France Galop Et Cheval Français: 2002 “C’est déjà une victoire d’être au départ” leaflet


"Cavalli" Lausanne EEM Longines World Tour, June 2019
“Auteuil, le temple de l’obstacle”, large format, AUTEUIL racetrack, 19 May today 
“Les sportifs de l’extrême”, large format,
"Chantilly racetrack", 1 Jun -30 Sep 2012
“Les sportifs de l’extrême”, DEAUVILLE, Aug 2010
“Palio di Siena”, France Polo Open, CHANTILLY, Jun 2002
“Palio di Siena”, Salon de la photo et de l’image, BOURG en BRESSE, Apr 2002 “Palio di Siena”, PARIS Porte de Versailles  MIT, March 2002
“Palio di Siena”, Veterinary Clinic of MAISON ALFORT, Jun 2001
“Palio”, Cortile del Podestà, Palazzo Berlinghieri, SIENA, Aug - Sep 2000
“Le lien”, Le Studio, PARIS, 1999
“Mise à nu”, Passage IMAGINOIR, PARIS, 1999
“Le Silence des Galops”, Passage IMAGINOIR, PARIS, 1998 “10 ans Imaginoir”, Passage IMAGINOIR, PARIS, 1995

“Nu”, Ecole d’Art de Paris, PARIS, 1993


Adolfo Cambiaso polo player - Adriano Giannini Actor - Adrien Gallo BB Brune Musicians - Aimée Fuller snowboarder - Aisha Maiga actress - Alain de Chitray jockey - Alain Dominique Gallizia architect tag collector - Alessandro Gassman actor - Alexis Mercurol jockey - Ambra Angiolini actress - Amandine Henry soccer player - Ana Girardot actress - Ana Ivanovic tennis player - Andy Murray tennis player - Andy Roddick tennis player - Anthony Crastus jockey -Antoine Auriol kitesurf - Armel le Cléac’h sailorAstier Nicolas horseman - Audrey Dana actress - Baron Davis basketball player Basa Stevulova  snowboarder - BB Brunes musicians - Beatrice Rosen actress - Benoît Gicquel jockey - Bérald Crambes jockey - Bernard Stamm sailor - Bixente Lizarazu ex soccer player now tele consultant -  Boris Chameraud jockey - Byron Kelleher rugby player - Camille Lacourt swimmer - Cédric Hymans rugby player - Chanelle Sladics snowboarder - Cheryl Maas snowboarder Chiara Muti actress - Christophe Negrel taekwondo - Christophe Pieux jockey - Christophe Pinna karaté -Christophe Soumillon jockey - Christophe-Patrice Lemaire jockey - Claudio Santamaria actor - Clement Poitrenaud rugby player - Corinne Franco soccer player - Corto Moltedo bag stylist - Cyrille Gombeau jockey - Dan Nielson horseman - David Beckham soccer playerDavid Cottin jockey - David Fray pianist - Dominique Bœuf jockey - Elodie Navarre actress - Elodie Thomis soccer player - Éléonoire Lambilliotte horseman - Emmanuelle Edon tennis player - Ernest Gulbis tennis player - Erwan Chazelle jockey - Fabien Lefebvre jockey - Félix Hemmen BB Brune musiciansFernanda Ameeuw horseman - Fernando Alonso F1 & Rally-raid driver - Florent Manaudou swimmer - Francesco Renga singer- François Pamart jockey - François-Xavier Bertras jockey - Fred & Farid Fréderic Raillard et Farid Mokart - Giovanbattista Venditti rugby player - Gael Monfils tennis player - Gérald Mosse jockey - Gregorio Paltrinieri swimmer - Guerlain Chicherit driver in Rally-raid - Jelena Jankovic tennis player - Helmut Fritz singer - Ioritz Mendizabal jockey - Jacques Ricou jockey - Jamie Anderson snowboarder - Jean Marc Thiercelin sailor - Jean-Bernard Eyquem jockey - Jérôme Tisne jockey - Jérôme Zuliani jockey - Yoann Huget rugby player - José Maria Manzanares bullfighter - Juan Carlos Ferrero tennis player -Juan Martín Hernández rugby player - Julien Baer singer -  Kari Opsa snowboarder - Karim Rèveillé BB Brune musicians - Katie Ormerod snowboarder - Katty Besnard Les Plastiscines musicians - Kevin Staut horseman -Kim Rossi Stewart actor - Kjersti Bouaas snowboarder - Laure Boulleau soccer player - Laure de Clermont Tonnere actress - Leonardo Fioravanti surfer - Les Plastiscines musicians - Li Dan Badminton - Lino Khris Capouera - Lionel Boksic rugby player - Louis-Marie Castelbajac stylist - Louisa Nécib soccer player - Louise Basilien Les Plastiscines musicians - Luisa Ranieri actress - Luke McLean rugby player - Manuel Locatelli football player - Marat Safin tennis player - Maria Sharapova tennis player - Marie Christine Duroy de Laurie horsewoman - Marine Neuilly Les Plastiscines musicians - Mauro Bergamasco rugby player - Maxime Guyon jockey - Maxime Medard rugby player - Michele Riondino actor - Mirco Bergamasco rugby player - Monica Bellucci actress - Morgan Parra rugby player - Morgan Regairaz jockey - Mylene Jampanoi actress - Nathalie Gonfond reçoneador - Nicolai Davydenko tennis player - Nicolas Anelka soccer player - Nicolò Caimi Wakeboarder - Novak Djokovic tennis player - Olivier Peslier jockey - Pablo McDonough polo player - Pascal Elbe actor & director - Paul Henry Matthieu tennis player - Philip Carberry jockey - Pierre Yves Cousteau diver & oceanographer - Pilar Cordon Muro horsewoman - Pro Recco Waterpolo Team - Rafael Nadal tennis player - Raja Shadia Alem visual artists - Randy De Puniet Moto GP pilot - Remy Noel rugby player - Robin Soderling tennis player - Roger Federer tennis player - Sarah Bouhaddi soccer player - Scott Brash horseman - Sebastien Chabal rugby player - Selena Gomez actress & singer - Serena Williams tennis player - Serge Betzen rugby player - Sergio Parisse rugby player - Simon Delestre horseman - Sophie Marceau actress - Taig Khris aggressive inline skating - Thierry Thulliez jockey - Thimothée Anciaume horseman - Thomas Dutronc singer - Thomas Huet jockey - Tomer Sisley actor - Torah Bright snowboarder - Tristan Normand jockey - Valentino Rossi Moto GP pilot - Venus Williams tennis player - Vincent Clerc rugby player - William Mongil jockey - Xavier Hondier jockey - Yelena Isimbayeva Olympian pole vaulter - Yoann Huget rugby player - Zazie Tavitian Les Plastiscines musicians - Zlatan Ibrahimović soccer player -Zoe Felix actress
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